Following Afrikaans, Swahili is the second African language to launch a Facebook page.  In the past five years Facebook use has been spreading all over Africa to become one of the most popular social networking sites on the continent. A group of Swahili scholars approached the California based Internet firm to get permission to launch the new version of the site. The organizers of the Swahili version said that they launched the new version to safe guard the future of their language.

Facebook tested the new feature for months. And they claim that 60% of users in East Africa are already using the new Swahili version. The bulk of Swahili-speakers live in Uganda, Kenya, Tanzania, Democratic Republic of Congo, Malawi, and Mozambique.

Facebook already exists in some 60 language versions.